PEAKLIFE

Know about the process and stages of getting a made-to-order timepiece designed on National Watch Day

The process of customizing a bespoke luxury watch is indeed an art. Each watch echoes the possessor’s characteristics and connotes its own story through the dial. Your thought of getting a custom-designed timepiece can become a reality, right here in India. Gaurav Mehta, Founder of Jaipur Watch Company – India’s first bespoke watch brand – shares with PEAKLIFE the process and stages of getting a made-to-order timepiece designed. 

Discussion of Design Brief with the Clients:

A requisite for customization involves closely working with the client in understanding their vision. The first interaction between the client and the expert watch designer leads to the exchange of ideas which are worked upon to build concrete concepts and designs. The designer and the watchmaker then transform this idea into a sketch or even a digital creation to convey the message as envisioned by the client.

Jaipur Watch Company offers its clients an open space to share design, or speak about the design that they have in mind, and the Company brings it to reality for them. The experts at Jaipur Watch Company also work with their customers in suggesting designs and concepts that effortlessly weave their thoughts and passions onto a timepiece.

Initial Sketches and Conceptualization:

(Photo by Kelly Sikkema on Unsplash)

Once the brief is given, the designing starts. At this stage, one can also get the watch backs monogrammed with texts and engravings to convey the emotion or message through the timepiece. After collating the details of the design or text to be monogrammed, a handmade sketch of the monogram is prepared. The sketch is then used to create 2D digital images which helps the client to visualize the watch. This is the experimental phase where the design detailing is done and the concept is finalized.

3D Modelling & Technical Specifications:

(Photo by Brooke VonLoh on Unsplash)

The final 3D model is created with all the details and rendering. It is also imperative to know the importance and relevance of a perfect and sturdy movement and the reason for selecting such a movement among many others out there in the market. The 3D model is then used to create the end product using the state of art CNC machining. With special attention given to the intricacies of the design, the monograms are then casted in gold and silver while ensuring extreme attention given to minimalistic positioning and placement of the movement inside the case, making it a perfect blend of the ancient and the modern. 

Manufacturing:

(Photo by Alexey Sukhariev on Unsplash)

The watches can be handcrafted in gold using the finest quality of parts and machinery. Manufacturing of watches requires intensive care which is responsibly fulfilled by Jaipur Watch Company. All components are manufactured under a strict system of quality control with the most advanced state of arts CNC machines and techniques. The assembling is done in a dust free environment with all the precautions required that results in their high-quality and precision.

After the dial, the clients can choose from a select range of straps in a variety of genuine leather, or precious metals. The straps are created to compliment the watch dial and the concept discussed with the clients. The selected strap is then assembled with the watch by hand and with utmost care. The watches can be handcrafted in both gold and silver.

Numerous watch connoisseurs’ approach with monograms, coins and motifs of personal significance that they want to turn into heirlooms. We work with them in suggesting designs and concepts that effortlessly weave their personal elements into the timepiece. While the letters are laser cut out of precious metals before being set into the watch, the watch back can be are engraved with signatures and messages.

With a strong belief in the ‘Make in India’ initiative, Jaipur Watch Company as a brand was built to cater the niche market of the Indian society. Believing in class and tradition that resonates with the Indian audience, the brand has the potential to be the most successful watch name in India and aims to provide bespoke luxury watches to clients, which will remain as their family heirloom. The watches are a product of innovation, with a subtle hint of heritage.