PEAKLIFE

In conversation with Natasha Jain, Bent Chair as she launches her new store.

Bent Chair, one of India’s leading e-tailer furniture and decor brand, has opened its first flagship store in Janpath, New Delhi. With 01 as its pin code, Bent Chair is all set to spread its quirk to the capital, starting with Delhi’s center. Owned by father-daughter duo, Natasha and Neeraj Jain, Bent Chair is best known for their eccentric designs and bold style.

PEAKLIFE explores more with Natasha Jain, Co-founder Bent Chair  

To set its flagship store apart from other outlets, Bent Chair has curated an exclusive Flagship collection for the studio, designs for which have been inspired by the best of the brand. The store also features some of Bent Chair’s best collections, such as Lokalferi, Rocky Star, Metallic, Contemporary, Art, and more! The floors and walls feature muted and dark colours, highlighting the decor and designs without any visual distractions. Despite embracing maximalism as a theme, the flagship Bent Chair Studio manages to put together clashing elements in a synchronized way.

Adding to the outlet’s unique features, Bent Chair Studio also features an interactive screen on one wall, introducing the revolutionary styling agent, Bent Reality, which will help the customers understand interior styling and act as a personal guide in designing their homes. With this flagship store, Bent Chair has not only revolutionized decor and furniture retail, but also created a unique lifestyle center, in tandem with Plum By Bent Chair on the second floor.