PEAKLIFE

At one of India’s most prestigious luxury design events, ID Design 2022, held in New Delhi from 12th to 15th May 2022, Arttd’inox—India’s leading stainless steel homeware brand from the illustrious house of JSL Lifestyle Ltd—displayed a collection of extravagant and intricate stainless steel products created in collaboration with two celebrated Bangladeshi artists—Tayeba Begum Lipi and Mahbubur Rahman, along with their respective art galleries, Shrine Empire and BluePrint12. This collaboration celebrated the fusion of cutting-edge design and the limitless potential of stainless steel to create genius homeware products.

BeeComb Sitting Set

The designs showcased a modern Indian aesthetic that combines luxury, comfort and style. The intricate and creatively imagined steelworks highlighted functionality, quality, and the skilled craftsmanship of the masterful artists attracting more than 2000 attendees to the Arttd’inox stall over the four days. Commenting on the collaboration, Deepika Jindal, Creative Head and Managing Director, JSL Lifestyle Ltd, said, “ID Design 2022 is a landmark event for us, and Arttd’inox is proud to have showcased its products at this prestigious event. Tayeba Begum Lipi and Mahbubur Rahman created some of the most breathtakingly beautiful designs, and we are proud to have collaborated with them.”

Monkey Ear Light

Some of the most captivating artefacts that attracted the attention of visitors were the table centrepieces titled Aboron, Motorshuti, and Dhaner Kotha. The Bee Comb design installation also garnered much praise and attention. Arrtd’inox also displayed the season’s most eye-catching light shades—Petal Light, Puzzling, and The Monkey Ear. This special curation of decor items proved perfect for audiences contemplating a summer home makeover.

Petal Lamp

Commenting on the success of Arttd’inox at the exhibition, Rajesh Mohata, Chief Executive Officer and Executive Director, JSL Lifestyle LTD said, “It was an honour to be a part of the prestigious ID Design 2022. It gives people the opportunity to experience new-age styles, designs and techniques. We are elated to announce our collaboration with two wondrous artists from Bangladesh[,] Mahbubur Rahman and Tayeba Begum Lipi. Truly redefining summer luxury for modern Indian homes, our new collection celebrates the amalgamation of sustainability and style. We aim to continue the integration of artists from varied backgrounds and genres, keeping in mind the evolving need of the Indian consumer. At Arttd’inox, customers have always been the focal point of all our decisions. We are committed to making stainless steel one of the most versatile and splendid inclusions in Indian households and innovate and provide modern solutions that are design-forward and environmentally-friendly.”

Over the past 15 years, Arttd’inox—which translates to ‘Art in Stainless Steel’—has emerged as an innovative and luxurious premium lifestyle brand that harnesses the durable, versatile and sustainable nature of stainless steel—thus reinventing a traditional metal that was once restricted to the Indian kitchen into a distinctive design feature that seamlessly blends into every corner of the modern Indian home. The brand’s broad range of products is available in multiple retail formats including stand-alone stores in Delhi-NCR, exclusive retail partners, an extended franchise network and the brand’s website; with plans to expand the footprint across the country.