PEAKLIFE

A collaboration between AlUla and SAUDIA, the world’s first “Museum in the Sky” invited travellers to book a unique inflight experience as the joint event highlighted arguably the world’s biggest archaeological program!

Highlighting the significance of AlUla as a living museum, with only a small fraction of archaeological sites identified currently being investigated, “Museum in the Sky” took its flight from Riyadh to AlUla on the 4th of November, 2021.

Onboard the flying museum, a replica collection of artefacts discovered in AlUla during excavations by archaeologists revealed some of the mysteries of AlUla’s ancient civilizations. SAUDIA also introduced for the first time their all new In-Flight Entertainment System (IFE), Discover Saudi Arabia, on which passengers were encouraged to watch the Discovery Channel documentary movie – Architects of Ancient Arabia – a 2021 release full-length documentary movie produced by PowderHouse revealing that some of human civilization’s first building blocks were set in place in AlUla.

“We are creating a ‘Museum in the Sky’ experience to AlUla that brings its rich heritage to life on board SAUDIA.” shares Khaled Tash, Vice President of Corporate Communication, SAUDIA Group.

Guests on the Museum in the Sky had the opportunity to book some of the first tickets to the new Hegra After Dark experience. This new progressive evening event in the World Heritage Site welcomed guests to enjoy the silence and have a taste of AlUla with light refreshments served in a candlelit setting, enjoy the popular living immersion theatre performance, Queen Shuqailath, and end with a stargazing experience surrounded by the stunning Nabataean works of art.

AlUla is offering a wide range of all-year-round and seasonal activities to welcome both domestic and international visitors over the coming months.

A new program of four distinct festivals commences from 21st December 2021, including the 3rd Winter at Tantora, AlUla Skies, AlUla Arts, and AlUla Wellness Festival. In addition, travellers shall enjoy a wide variety of new culinary experiences such as Maraya Social by Chef Jason Atherton, the return of Annabel’s.

Equestrian events will include the eagerly awaited new haute couture horse fashion event, the return of the competitive Custodian of the Two Holy Mosques Endurance Race and AlUla Desert Polo.