PEAKLIFE

adidas x IVY PARK marks the end of 2021 with its fifth collaborative collection – HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor.

Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where one is now, and where one aspires to be. Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.

WELCOME TO THE HALLS OF IVY

The collection is accompanied by a campaign inspired by the tagline, “Welcome to the HALLS of IVY.” The campaign features Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden, and Jalen Green alongside a cast of diverse models.

The collection features both apparel and footwear, each iconic and distinct in its own elements:

adidas x IVY PARK’s signature vibrant color palette takes centerstage in the apparel collection. Glen plaids, houndstooth patterns, and structural tailoring are reimagined through the power of fierce individuality. Highlights from the collection include a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt, a bodysuit.

The footwear offering is then punctuated by the IVP Savage sneaker – an archival trail running silhouette brought back to life by IVY PARK in a Cream White, Wild Pine, and Night Indigo colorway as a new addition to the collaborative lineup. The collection also features an evolution of the IVP Super Sleek sneaker and the daringly bold IVP Super Sleek Boot.

The new adidas x IVY PARK ‘Halls of Ivy’ collection is now available online on adidas.com and across select stores in India.