The lady who heralded the great change in India’s fashion scene, Ritu Beri, gets candid about her journey so far and the latest collection for her chic clientele.
Today after 25 years I still love my work and enjoy fashion immensely. I have always been supported and backed my parents, and my passion for design helped me achieve whatever I have achieved till now. For a successful career, one should be self-motivated and have self confidence in themselves even if it includes breaking the norms. I have learned a lot and evolved tremendously as a designer and even more as a person. Today I have come full circle and know what I should do, and more specifically what not to do.
I grew up watching my parents, who are very well dressed. My mother is beautiful and dresses up stunningly ‘all the time’. I remember as a child, she lit up the army evenings with not just her looks, but her intrinsically impeccable style. She has always had a lovely collection of chiffon sarees which she wore with her trademark pearls. My father was fastidious about his appearance. A natty dresser in unusual colours and he would always wear his clothes with great élan. His socks interestingly offset his clothes. With such fine examples around me, I had to be inspired.
It didn’t take me long to figure out that this was my calling. Joining the first batch of NIFT proved to be a turning point in my life. I started my journey in the fashion world with Francios Lesage, as my mentor. He has been my real inspiration. We have had an eighteen year old association; he was my history lesson on the French Brands and their designers.
I became the first Asian to head a French fashion house. Back then not many Indian designers had even done shows in Paris, and for an Indian designer to be heading a French fashion house was an impossible dream. Being featured in one of the best international fashion forecast magazine ‘Promostyl’ was another truly memorable experience.
Sixty’s and Victorian are my favourite periods in time.
My style is intrinsically feminine – romantic with a flamboyant twist. It’s about enhancing a woman’s individuality and persona. The flow, the cut, the attention to the detail, embroideries, draping; everything interests me since I’m a perfectionist.
Contrast, unpredictable, fun; I love clothes with humour and not like dense water of the Dead Sea. I think more than anything else the person’s personality is the most important. I try not to let my clothes camouflage that. The colours must complement and not over power, the design must enhance and not hide.
There are many all around the world I loved to dress up; from dignitaries like the former US President Mr. Bill Clinton and Prince Charles to Hollywood stars like Nicole Kidman, Andy Mc Dowell, Elizabeth Jagger, Katie Holmes to Bollywood celebrities like Katrina Kaif, Akshay Kumar, Rani Mukherjee, Madhuri Dixit and Preity Zinta. From Jerry Hall to the prima donnas of the fashion industry like supermodel Laetita Casta, have all worn the Ritu Beri label. Each client is important and I treat them all equally special.
The silhouettes are a mix of our rich tradition with a contemporary look. The clothes are easy to wear yet glamorous; essentially an eclectic blend of ghagras, salwars, choga like jackets and easy to wear tops.
Interesting details, a mix of appliqué as well as unusual embroideries embellishes this versatile collection of Khadi for today’s woman. The colour palette ranges from whites to pastels, metallics to blacks enabling the wearer to create her own chromatic world of fantasy. Also, the fifth edition of Baby Beri 2016 is coming soon and all set to rage the ramp with the little toddlers.
For me, family has always been a priority and there’s no compromise on work either; it’s all about striking a balance, and we all get there sooner or later.
When working for yourself, you end up working 24×7. I try my best to find equilibrium between achieving all at work and spending time with my daughter, Gia and family. Sometimes I take Gia to office with me. The key is to give your best to whatever you are doing at a certain point in time. It’s about quality rather than quantity.
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