By PEAKLIFE
In a remarkable blend of luxury, culture, and innovation, Range Rover House has inaugurated its first Indian venue in the coastal town of Alibaug, offering clients curated modern luxury experiences as they explore the newly launched locally manufactured Range Rover and Range Rover Sport. Nestled amidst lush greenery along one of India’s most picturesque coastlines, this exclusive luxury villa is set to offer clients an unparalleled sensory journey, replete with bespoke experiences designed to inspire and rejuvenate.
A Nautical Experience
The experience begins with a private luxury yacht voyage to the villa, setting the stage for a day filled with curated modern luxury. Upon arrival, clients are welcomed into an enriching, immersive space that embodies Range Rover’s essence of refinement and modern luxury. This venue marks the debut of the locally manufactured Range Rover and Range Rover Sport, which showcase the brand’s commitment to blending modernist design with local cultural relevance.
Professor Gerry McGovern, OBE, Chief Creative Officer at JLR, sharing his vision behind the Range Rover House, said, “Creativity is best expressed in an enriching, immersive space. Range Rover House is a literal embodiment of Range Rover—an opportunity for our clients to explore our modern luxury vision, transcending the traditional exchange within a showroom. Our ambition is to ignite our clients’ passions, building emotional connections through unique, intimate, and memorable experiences. We are taking Range Rover House to India for the first time, where clients will be able to immerse themselves in our story in a space that combines breathtaking modernity and refinement with local flair.”
A Sensory Journey with Bespoke Experiences
Range Rover House is meticulously curated to reflect the brand’s design leadership and DNA through a series of immersive experiences. Clients are introduced to Range Rover’s rich heritage in a contemporary space showcasing timeless beauty and innovation. At the Bespoke Studio, clients can personalise and commission their next Range Rover with specialists from Special Vehicle Operations, while the Design Studio offers insights into the intricate process of curating luxury vehicles and an opportunity to sketch their own Range Rover.
The Luxe Atelier, curated by SS Homme, provides an insider’s perspective on current trends in reductive luxury fashion, with personalised consultations from elite Indian fashion designers. In the Fragrance Lab, clients indulge in the art of perfume making under the guidance of a master perfumer, experiencing scents crafted from ingredients like Darjeeling tea, Kashmiri saffron, and Assamese vetiver.
The Wellness Sanctuary offers serene sound and crystal healing sessions facilitated by a leading sound therapist. The Tasting Vault provides an artisanal experience in fine spirits, pairing Scotch and Tequila with artisanal chocolate and cheese for a refined tasting experience. Finally, the Modern Luxury Culinary Experience, catered by the renowned restaurant Masque, features a tasting menu that uses seasonal ingredients to create flavours both locally inspired and globally influenced, perfectly suited for a summer day.
Curated Luxury at the Konkan Coast
Each experience at Range Rover House is crafted to evoke a sense of calm sanctuary, akin to the journey one embarks on in a Range Rover. This initiative underscores Range Rover’s commitment to providing unparalleled luxury and building emotional connections through immersive, intimate, and memorable experiences.
