PEAKLIFE

Here are reasons why you should not miss the Preferred Hotels & Resort Pineapple Week and win exciting prizes.

Announced from the 1 June, the world’s largest independent hotel brand, Preferred Hotels & Resorts kick started their multi-channel celebration of Pineapple day. Running from June 1 to 9, 2019, the world’s first International Pineapple Week aims to raise wider awareness of the Preferred brand among global audiences that are seeking authentic, independent luxury hotel and travel experiences through a series of interactive and rewarding initiatives that will be offered at member hotels around the world, showcased on a dedicated microsite, and promoted via social media using #PreferredPineappleWeek.

• The Pineapple’s Journey in the Hospitality

With a rich history of inspiring travel and independent hospitality for more than 51 years, Preferred Hotels & Resorts utilizes the pineapple as its brand logo to serve as a global guide for travellers, visually signifying that ‘you are welcome’ and inviting them to enjoy personalized and genuine luxury experiences across its portfolio of 750 one-of-a-kind, independent hotels and resorts in 85 countries.

• Preferred Pineapple Cocktail Series

The Preferred Pineapple Cocktail Series welcomes guests and local residents alike to enjoy original pineapple-flavoured cocktails (or mocktails) that have been crafted by some of the most creative mixologists at more than 100 hotel bars globally throughout International Pineapple Week. Preferred will also spotlight select hotels’ creations on Instagram, Twitter, and Facebook, allowing followers to find inspiration for crafting these cocktails at home.

• Pineapple Points Booking Promotion

To encourage exploration and fuel memorable moments in hospitality, Preferred will offer a booking bonus of 5,000 I Prefer points – aptly known as ‘Pineapple Points’ during this celebratory week – for reservations made at 54 participating member hotels for stays through March 31, 2020 via IPrefer.com or PreferredHotels.com. To be eligible to receive the bonus points, travellers must be enrolled in the brand’s I Prefer Hotel Rewards program or enroll during the booking process. The world’s largest global points-based hotel loyalty program, I Prefer is free to join and extends points redeemable towards free nights and other on-property activities, elite status, and other complimentary benefits to guests at more than 700 participating properties around the globe.

• Preferred Pineapple Surprise & Delight Turndown

An evening turndown is a quintessential marker of the luxury hotel experience and during International Pineapple Week, guests staying at 19 participating hotels will enjoy a special turndown gift, compliments of Preferred. Provided at hotels ranging from Royalton Hotel New York and Hotel Monteleone in New Orleans to Grand Velas Riviera Maya in Cancun and Porta Hotel Antigua in Guatemala, Preferred will surprise and delight guests for one or two nights between June 1 and 9 with a silky eye mask and a bedtime story via a creative postcard that shares the history of the pineapple, along with an exclusive offer to claim 5,000 Pineapple Points as a bonus for enrolling in I Prefer.

• Microsite and Social Media Activities

Preferred welcomes its global community to join in the excitement by visiting the International Pineapple Week microsite regularly. Serving as the hub where the brand’s global community of hoteliers, travellers, associates, and other partners can connect about the week’s festivities, the celebratory site will feature a vibrant mix of commissioned artwork, fun pineapple facts, inspiring content from collaborators in Singapore, London, and New York, and visual highlights from the Pineapple Cocktail Series, alongside information on hotels participating in the various special programs. Preferred’s social channels (@PreferredHotels) will also celebrate International Pineapple Week in the days leading up to and through June 1 – 9, 2019 utilizing #PreferredPineappleWeek.

• A Sweet Partnership with Malai Ice Cream in New York City

As a regional treat for residents of New York City and visitors to the Big Apple alike, Preferred Hotels & Resorts has teamed up with Brooklyn-based, spice-forward artisanal ice cream shop Malai to launch a globally inspired flavour-of-the-month: Preferred Pineapple Pink Peppercorn. Taking its cue from the symbolism behind the Preferred brand logo, this bright, pineapple-infused ice cream aims to encourage exploration and curiosity, and will be available for purchase throughout the month of June at Malai’s new storefront in Cobble Hill (268 Smith St.)

For the full list of hotels participating in the Pineapple Points booking promotion, visit www.PreferredHotels.com/PineappleWeek.