Panerai Luminor Sealand - 44mm Lead image

Panerai 44mm Luminor Sealand celebrates the Year of Pig

The series of Panerai Watches inspired by Ancient Chinese Astrological Tradition has been enhanced by a new creation dedicated to the year of the Pig. It is a special edition of 88 watches with superb engravings on the cover made by master craftsmen using the ancient Italian Technique of Sparsello. The superb engravings carried out […]


Panerai partners with Luna Rossa

Panerai is the official sponsor of Luna Rossa, the challenger of record of the 36th edition of the America’s cup An exciting new Italian story associated with the sea, with excellence and with technical innovation has been created with the partnership between Panerai and Luna Rossa wherein Panerai will be the Official Sponsor of Luna Rossa, the Italian team which is the first to challenge the defender of the 36th […]

panerai MS Dhoni

M S Dhoni to endorse Panerai

Panerai announces Mahendra Singh Dhoni as the new brand Ambassador in India. Panerai, the Italian luxury sports watchmaker, announces its collaboration with Indian cricket icon Mahendra Singh Dhoni as Brand Ambassador for India. An ardent fan and connoisseur of the brand and one of the most respected sportsmen in the world, MS Dhoni perfectly embodies […]

SIhh & Baselworld

Baselworld and SIHH to Synhronize dates for 2020

From 2020, the Salon International de la Haute Horlogerie in Geneva (SIHH) and Baselworld in Basel, the two major events in the watch industry, will synchronise their calendars. The world’s biggest Watch events BaselWorld and Salon International de la Haute Horlogerie (SIHH) recently announced that they will be synchronizing their calendars for 2020.   SIHH […]


Panerai unveils the Submersible Chrono Guillaume Néry Edition

Panerai presents a new Diver’s Professional watch, strong, bold and tough for the Pre-SIHH. A New Submersible Chronograph inspired by Guillaume Néry, the French Freediving Champion known internationally for the World Records he has broken and for his astonishing underwater photographs. The new Panerai Submersible Chrono – Guillaume Néry edition is a combination of performance, […]


Panerai introduces Radiomir 1940 3 Days Acciaio

Panerai presents two new special editions with a completely original dial, inspired by one of the pendulum clocks which clients in the last century could admire in the historic tore in the Piazza San Giovanni, in Florence. Since it was founded in 1860, Florence’s OrologeriaSvizzera – as the Panerai family’s historic store was called – […]


Panerai opens its second Boutique in Mumbai

After a huge success of the first store in Mumbai, Panerai is launching it second Boutique. Panerai, the Florentine luxury watchmaking company, announces the opening of its second boutique in Mumbai, India, at Palladium Mall – The premium luxury lifestyle destination. Panerai has collaborated with R&M Luxury, to deliver an exceptional retail experience for customers. […]


Panerai introduces Luminor California 8 Days DLC

The California dial, the titanium case coated in DLC and the hand-wound mechanical movement with a power reserve of eight days –the new Luminor comes with a remarkable personality takes several of the most Panerai The new Luminor California 8 Days DLC stands out immediately with its strong, distinctive masculine look, the result of a […]


Panerai’s Versatile Luminor Due 3 Days Automatic

With a diameter of only 38 mm or 42 mm, the new Luminor Due 3 Days Automatic has the unmistakable Panerai design in six new versions suitable for every wrist and situation. The Luminor Due is the thinnest and most versatile of Panerai’s creations. Its elegant, logical design, with pure, minimalist lines, is the result […]