TAG Heuer presents the Connected Modular 45 Kingsman Special Edition
TAG Heuer recently announced a global partnership with MARV films and 20th Century Fox in the upcoming new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle, releasing worldwide on September 22, 2017.
During an exclusive preview of footage from the highly anticipated Kingsman: The Golden Circle, the special edition of the Tag Heuer Connected Modular 45 was unveiled in London by Jean-Claude Biver, CEO of Tag Heuer and President of the LVMH Group Watch Division, alongside Kingsman: The Golden Circle Director, Writer and Producer Matthew Vaughn and Toby Bateman, Managing Director of Mr Porter.
The watches worn by the characters play a decisive role in Kingsman: The Golden Circle, pivotal to the success of the Kingsman agents’ missions. They needed watches that could withstand anything, be it underwater shots, fight scenes or stunts. Film-goers will see the Kingsman agents wearing the Tag Heuer Connected.
Tag Heuer: Kingsman Special Edition
The Kingsman Special Edition reproduces the aesthetic adopted by the agents in the movie: pink gold lugs and an elegant leather strap with Kingsman print. The watch comes with a second strap in orange velvet, inspired by the iconic orange velvet smoking jacket worn in the film by Taron Egerton. The key difference between the Kingsman Special Edition and the core collection is in its dial functions. Available in either midnight blue or grey, it bears the Kingsman inscription and logo at 9 o’clock and 3 o’clock. At 10:10, the dial vibrates for 10 seconds and the K-shaped logo appears. In a final nod to the film, the original Android Wear lighting function is replaced by the film’s logo on the dial, in gold on a white background. An all-terrain watch with an elegant, English-style Kingsman touch.
Starting July 6th, the Kingsman Special Edition will be exclusively available for one month via MR PORTER. It will appear as the first part in the wider Kingsman: The Golden Circle “costume to collection”, a continued collaboration between Matthew Vaughn and Mr Porter.
This is TAG Heuer’s first global online launch, following its partnerships with Chinese online retailers JD.com and Tmall.com. The Kingsman program is part of the Swiss watch company’s strategy to connect with a millennial audience and to build its e-commerce business.