New Selleria Stiches Edition by Fendi

Faithful to the spirit of the iconic Selleria line, Fendi Timepieces presents the new Selleria Stitches Edition.

The new Selleria Stitches Edition pays homage to the Fendi heritage featuring a bezel adorned with a stitching pattern giving a couture look to the watch.

Complemented with the interchangeable double tour straps in a mix of materials and colors, the timepiece reveals a more playful side.

Modern interpretation of Selleria codes

Celebrating the FENDI origins, the Selleria Stitches case design draws inspiration from the renowned Selleria hand-made stitching technique replicating the practices of Roman master saddlers. Distinguished by its bezel decorated with delicate stitched details, the new finely crafted Selleria timepiece demonstrates the FENDI savoir-faire and attention to detail.

The timeless design is enhanced with a white mother-of-pearl dial immediately recognized for the geometric pattern inspired by a Karl Lagerfeld sketch realized in 1971 for the iconic Astuccio fur. The Roman numerals and indexes on the dial are also stitched-like, to subtly recall the Selleria codes. Carrying on the tradition of the FENDI craftsmanship, the Selleria Stitches transforms into a myriad of styles for added versatility.

Elegant yet with a touch of creativity, the Selleria Collection offers women the fun option to easily change the strap to any color or style by simply turning the case back.

The first type of the New Selleria stiches edition has a stainless-steel case with bezel decorated made of stitched details set with 36 diamonds that has a white mother-of-pearl cabochon on the crown. Addition to its details, the watch is 50- meters water resistant too. From the double tour strap with a dial of silver color, printed Open Your Heart motif expresses a romantic mood.

To give a cool touch to the wrist, each Selleria watch can be personalized to suit any occasion. The second type of the new Selleria stitches edition has a calfskin leather strap with multi-colored Lucite studs and the case of the watch made 18-kt rose-gold plated and stainless steel, bezel decorated with stitched details that has a rose-gold colored dial.

The new Selleria Stiches edition is available in FENDI boutiques from JULY 2018.


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