Italian Luxury Watch brand ventures in India

Italian luxury watch brand Meccaniche Veneziane is an amalgamation of Swiss manufacture with Italian design that has forayed into the Indian market.

Meccaniche Veneziane is an innovative Italian startup that was born in May 2017. The brand is the successful outcome of the partnership between the two ambitious brothers, Alessandro Morelli and Alberto Morelli.

The Italian luxury watch brand Meccaniche Veneziane has entered India through an exclusive marketing and distribution partnership with Excedo Luxuria, which is an ultra luxury brand distributer and retailer. This alliance establishes Excedo Luxuria as the exclusive retail store and online partner for the Meccaniche Veneziane brand and its range of vintage inspired timepieces across the Indian subcontinent.

Meccaniche Veneziane delivers style and functionality combined with passionate Italian design. Positioned as an affordable luxury lifestyle product, it’s a niche brand that appeals to the new generation of watch enthusiasts. Meccaniche Veneziane is expected to offer design conscious consumers a beautiful brand experience by allowing them to explore new avenues in watch design.

Features

Meccaniche Veneziane offers high-precision mechanical watches with swizz movements that are designed and manufactured in Italy with the utmost attention to detail by skilled craftsmen. In the Indian market, the brand introduces its complete range which consists of the series; Nereide, Redentore and Arsenale models.

The Nereide watches are tough and sporty, available in various colors. The Redentore models have a more classic character and a smaller case of 41mm. The clean dial symbolizes the classic and minimalist design, whereas the robust Arsenale watches in Diver’esque steel case, is very special because of its retro look and design. Each watch is accompanied by ‘Made in Italy’ hand stitched vegetable tanned leather strap hand packaged in solid walnut wood boxes.

Pricing

Positioned as an affordable luxury brand, Meccaniche Veneziane timepieces will be retailed in India between Rs.45, 000 to Rs. 75,000. Initially, the brand will be retailed exclusively through Excedo Luxuria’s concept store in New Delhi and its online portal, ‘excedoluxuria.com’. Plans are afoot to retail Meccaniche Veneziane in select multi-brand luxury watches outlets in key metros across India.

 

 

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