Here’s how Apple is making a statement with its new offering, and being supportive for a good cause and saving lives too. We are talking about the 11-year-old partnership that Apple has had with (RED), and has supported HIV/AIDS programmes that provide counseling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, Apple has raised over US$160 million through the sale of our (RED) products. Every purchase brings us a step closer to an AIDS‑free generation.
The RED Connect
Apple recently announced iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition, the new generation of iPhone in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front. The special edition (PRODUCT) RED iPhone is available to order online in select countries and regions and is available in stores starting Friday, April 13.
Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (PRODUCT) RED devices and accessories available for customers to purchase. A portion of proceeds for all (PRODUCT) RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.
The Features & More
“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do,” Greg added further.
Commitment to a Cause
“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of life-saving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition,” Dugan concluded.
iPhone 8 and iPhone 8 Plus are a new generation of iPhone featuring a glass and aluminum design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and are designed for the ultimate augmented reality experience. The world’s most popular camera is even better and wireless charging brings a powerful capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.
iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from apple.com, the Apple Store app, and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.