Fendi’s iconic watch infused with a cool and ironic flair

Fendi adds a new watch Momento Fendi Mania to Momento Collection

Inspired by the Fendi Mania logo created in collaboration with the Instagram artist @hey_reilly and re-appropriated by the Roman Maison, the “Momento Fendi Mania” Capsule Collection features a dial decorated with the playful ‘FENDI/FILA’ logo in red and blue merging classy elegance with a sporty attitude.

The Momento Fendi Mania watch features a silver-white dial distinguished by the embossed red and blue logo representing an unexpected and edgy element in the overall design. To echo the colours of the logo, the timepiece is complemented with a blue calfskin leather strap with contrasting red edging for a colour-block effect.

Proposed in a 40 mm stainless steel case with alternation of polished and satin-brushed finishes, the timepiece is designed for both women and men, integrating a chronograph function.The new Capsule Collection keeps the whimsical feature of the Momento Fendi – the fleeting FENDI signature, created once a minute by the conjunction of the chronograph seconds hand and specific white printings on the minutes hand.

Elegant yet with a nod to legendary sport culture, the Momento Fendi Mania adds a hint of modernity to the timeless Momento Fendi Watch Collection.


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