Haute Horlogerie watchmaker Audemars Piguet announces its first online pop-up boutique in partnership with JD.com.
The 143-year-old Swiss manufacturer, Audemars Piguet makes its first entry into e-commerce with a pop-up boutique in partnership with JD.com.The collaboration is a perfect combination of analogue “Swiss Made” and digital “Chinese Speed”, offering a personalized luxury shopping experience, online to offline. China’s largest online retailer JD.com, a leading trendsetter in the country’s digital transformation, will be handling the luxury delivery service.
Through this partnership, discerning Chinese clients and collectors will have exclusive access to a special selection of the Manufacture’s latest timepieces like the Royal Oak Offshore Diver which with its khaki dial with “MégaTapisserie” pattern matches the khaki rubber strap for a funky look. The Royal Oak Offshore Diveris water-resistant to 300 meters. Also available is the Royal Oak Offshore Selfwinding Chronograph which has a vibrant pink dial with “Lady Tapisserie” pattern that is set off by 32 brilliant-cut diamonds on the bezel to create great contrast. The third timepiece available will be the Royal Oak Selfwinding Chronograph whose yellow gold symbolizes warmth, beauty, and energy. Thanks to its two-tone dial, this timepiece merges classic beauty with sporty attitude. Also, available will be Royal Oak Quartz which has an 18-carat pink gold case that is accompanied by 40 brilliant-cut diamonds while the pink gold-toned dial with “Grande Tapisserie” pattern underlines the originality of this iconic collection.
AP fans will enjoy JD.com’s “white glove” luxury service, combining the shortest possible delivery time with personal couriers. The first client to order online will receive his or her watch directly from the hands of François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet, and Richard Liu, founder of JD.com. This first, memorable delivery will mark the start of an auspicious partnership.